What is the Definition of Direct Sales/Direct Response?

What is the Definition of Direct Sales/Direct Response?

Method of selling insurance directly to the insured through an insurance company’s own employees, through the mail, by telephone or via the Internet. This is in lieu of using captive or exclusive agents.

Source: Insurance Handbook A guide to insurance: what it does and how it works | https://www.iii.org/

Label: Insurance
Theme: Dictionary of Insurance Terms

Other Questions: What is the definition of Insurance?

What is the Definition of Direct Sales/Direct Response?

What is the Definition of Direct Sales/Direct Response?

Check out other definition of insurance terms below:


What is the Meaning of ACCELERATED DEATH BENEFITS In Insurance Terms?

A life insurance policy option that provides policy proceeds to insured individuals over their lifetimes, in the event of a terminal illness. This is in lieu of a traditional policy that pays beneficiaries after the insured’s death. Such benefits kick in if the insured becomes terminally ill, needs extreme medical intervention, or must reside in a nursing home. The payments made while the insured is living are deducted from any death benefits paid to beneficiaries.


What is the Meaning of ACCIDENT AND HEALTH INSURANCE In Insurance Terms?

Coverage for accidental injury, accidental death, and related health expenses. Benefits will pay for preventative services, medical expenses and catastrophic care, with limits.


What is the Meaning of ACCIDENTAL DEATH BENEFIT (ADB) In Insurance Terms?

A supplementary life insurance policy benefit that provides a death benefit in addition to the policy’s basic death benefit if the insured’s death occurs as the result of an accident. (See Double indemnity benefit)


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